There is always been a cool brilliance associated with smoke whether we're talking Einstein or Bob Marley, Snoop or Shakespeare, Bob Dylan or Killer Mike even Steve Jobs and Jay-Z. But this certain level of cool as been overlooked in fashion and saturated with dated "hippie" looks neglecting the present. The merger of hip-hop culture, streetwear, and marijuana has been long overdue and misrepresented. Simple yet powerful pieces display what we see as cool. The prototypical stoner/pothead has evolved and so has the look.